Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367AB4
RGB
54, 122, 180
HSL
208, 54%, 46%
HSB
208, 70%, 71%
CMYK
70, 32, 0, 29
LAB
49, -7, -38
LCH
49, 38, 259
OKLCH
0.56, 0.11, 247
XYZ
17, 18, 46
LUV
49, -26, -55
HWB
208, 21%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.