Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367BAE
RGB
54, 123, 174
HSL
206, 53%, 45%
HSB
206, 69%, 68%
CMYK
69, 29, 0, 32
LAB
49, -9, -34
LCH
49, 35, 254
OKLCH
0.56, 0.11, 244
XYZ
16, 18, 43
LUV
49, -26, -49
HWB
206, 21%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.