Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
579BD0
RGB
87, 155, 208
HSL
206, 56%, 58%
HSB
206, 58%, 82%
CMYK
58, 25, 0, 18
LAB
61, -10, -34
LCH
61, 36, 253
OKLCH
0.67, 0.11, 244
XYZ
27, 30, 64
LUV
61, -29, -51
HWB
206, 34%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.