Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367DDF
RGB
54, 125, 223
HSL
215, 73%, 54%
HSB
215, 76%, 87%
CMYK
76, 44, 0, 13
LAB
52, 4, -57
LCH
52, 58, 274
OKLCH
0.60, 0.17, 257
XYZ
22, 21, 73
LUV
52, -25, -87
HWB
215, 21%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.