Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367FC3
RGB
54, 127, 195
HSL
209, 57%, 49%
HSB
209, 72%, 76%
CMYK
72, 35, 0, 24
LAB
51, -6, -43
LCH
51, 43, 263
OKLCH
0.58, 0.13, 250
XYZ
19, 20, 54
LUV
51, -27, -64
HWB
209, 21%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.