Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3686BD
RGB
54, 134, 189
HSL
204, 56%, 48%
HSB
204, 71%, 74%
CMYK
71, 29, 0, 26
LAB
53, -11, -37
LCH
53, 38, 253
OKLCH
0.60, 0.11, 242
XYZ
19, 22, 51
LUV
53, -29, -54
HWB
204, 21%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.