Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368BC9
RGB
54, 139, 201
HSL
205, 58%, 50%
HSB
205, 73%, 79%
CMYK
73, 31, 0, 21
LAB
55, -10, -40
LCH
55, 41, 256
OKLCH
0.61, 0.12, 244
XYZ
21, 23, 59
LUV
55, -31, -60
HWB
205, 21%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.