Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368CD3
RGB
54, 140, 211
HSL
207, 64%, 52%
HSB
207, 74%, 83%
CMYK
74, 34, 0, 17
LAB
56, -8, -45
LCH
56, 45, 260
OKLCH
0.62, 0.13, 247
XYZ
23, 24, 65
LUV
56, -30, -67
HWB
207, 21%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.