Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368CE3
RGB
54, 140, 227
HSL
210, 76%, 55%
HSB
210, 76%, 89%
CMYK
76, 38, 0, 11
LAB
56, -3, -52
LCH
56, 53, 267
OKLCH
0.63, 0.15, 252
XYZ
25, 25, 76
LUV
56, -30, -80
HWB
210, 21%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.