Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368EDD
RGB
54, 142, 221
HSL
208, 71%, 54%
HSB
208, 76%, 87%
CMYK
76, 36, 0, 13
LAB
57, -6, -49
LCH
57, 49, 263
OKLCH
0.63, 0.15, 249
XYZ
24, 25, 72
LUV
57, -31, -74
HWB
208, 21%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.