Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3691EA
RGB
54, 145, 234
HSL
210, 81%, 56%
HSB
210, 77%, 92%
CMYK
77, 38, 0, 8
LAB
58, -4, -54
LCH
58, 54, 266
OKLCH
0.65, 0.16, 251
XYZ
26, 27, 82
LUV
58, -31, -83
HWB
210, 21%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.