Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36ABE4
RGB
54, 171, 228
HSL
200, 76%, 55%
HSB
200, 76%, 89%
CMYK
76, 25, 0, 11
LAB
66, -19, -39
LCH
66, 43, 244
OKLCH
0.70, 0.13, 235
XYZ
30, 36, 79
LUV
66, -40, -58
HWB
200, 21%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.