Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
370345
RGB
55, 3, 69
HSL
287, 92%, 14%
HSB
287, 96%, 27%
CMYK
20, 96, 0, 73
LAB
11, 32, -28
LCH
11, 43, 319
OKLCH
0.25, 0.12, 317
XYZ
3, 1, 6
LUV
11, 11, -25
HWB
287, 1%, 73%
Pantone
2685 C
Harmonies
Shades & tints
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