Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
37526D
RGB
55, 82, 109
HSL
210, 33%, 32%
HSB
210, 50%, 43%
CMYK
50, 25, 0, 57
LAB
34, -4, -19
LCH
34, 19, 257
OKLCH
0.43, 0.06, 249
XYZ
7, 8, 16
LUV
34, -12, -24
HWB
210, 22%, 57%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.