Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
375B79
RGB
55, 91, 121
HSL
207, 37%, 35%
HSB
207, 55%, 47%
CMYK
55, 25, 0, 53
LAB
37, -6, -21
LCH
37, 22, 254
OKLCH
0.46, 0.06, 245
XYZ
9, 10, 19
LUV
37, -16, -28
HWB
207, 22%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.