Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3782B4
RGB
55, 130, 180
HSL
204, 53%, 46%
HSB
204, 69%, 71%
CMYK
69, 28, 0, 29
LAB
51, -11, -34
LCH
51, 36, 251
OKLCH
0.58, 0.11, 241
XYZ
18, 20, 46
LUV
51, -28, -49
HWB
204, 22%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.