Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
378BB9
RGB
55, 139, 185
HSL
201, 54%, 47%
HSB
201, 70%, 73%
CMYK
70, 25, 0, 27
LAB
54, -15, -32
LCH
54, 35, 246
OKLCH
0.61, 0.11, 236
XYZ
20, 23, 49
LUV
54, -31, -46
HWB
201, 22%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.