Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3790E0
RGB
55, 144, 224
HSL
208, 73%, 55%
HSB
208, 75%, 88%
CMYK
75, 36, 0, 12
LAB
57, -6, -49
LCH
57, 50, 263
OKLCH
0.64, 0.15, 249
XYZ
25, 26, 74
LUV
57, -31, -75
HWB
208, 22%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.