Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
380504
RGB
56, 5, 4
HSL
1, 87%, 12%
HSB
1, 93%, 22%
CMYK
0, 91, 93, 78
LAB
9, 25, 12
LCH
9, 28, 26
OKLCH
0.22, 0.08, 28
XYZ
2, 1, 0
LUV
9, 25, 6
HWB
1, 2%, 78%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.