Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3869AB
RGB
56, 105, 171
HSL
214, 51%, 45%
HSB
214, 67%, 67%
CMYK
67, 39, 0, 33
LAB
43, 0, -41
LCH
43, 41, 270
OKLCH
0.52, 0.12, 256
XYZ
14, 14, 40
LUV
43, -20, -59
HWB
214, 22%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.