Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
386B98
RGB
56, 107, 152
HSL
208, 46%, 41%
HSB
208, 63%, 60%
CMYK
63, 30, 0, 40
LAB
43, -7, -30
LCH
43, 31, 258
OKLCH
0.51, 0.09, 247
XYZ
13, 14, 32
LUV
43, -21, -42
HWB
208, 22%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.