Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
38717E
RGB
56, 113, 126
HSL
191, 38%, 36%
HSB
191, 56%, 49%
CMYK
56, 10, 0, 51
LAB
44, -17, -13
LCH
44, 21, 219
OKLCH
0.52, 0.06, 215
XYZ
11, 14, 22
LUV
44, -24, -16
HWB
191, 22%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.