Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
388BBA
RGB
56, 139, 186
HSL
202, 54%, 47%
HSB
202, 70%, 73%
CMYK
70, 25, 0, 27
LAB
54, -14, -33
LCH
54, 35, 247
OKLCH
0.61, 0.11, 237
XYZ
20, 23, 50
LUV
54, -31, -47
HWB
202, 22%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.