Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
388FCE
RGB
56, 143, 206
HSL
205, 60%, 51%
HSB
205, 73%, 81%
CMYK
73, 31, 0, 19
LAB
56, -11, -41
LCH
56, 42, 255
OKLCH
0.63, 0.13, 244
XYZ
23, 25, 62
LUV
56, -31, -61
HWB
205, 22%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.