Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
389FD3
RGB
56, 159, 211
HSL
200, 64%, 52%
HSB
200, 73%, 83%
CMYK
73, 25, 0, 17
LAB
61, -17, -36
LCH
61, 40, 244
OKLCH
0.67, 0.12, 235
XYZ
26, 30, 66
LUV
61, -37, -53
HWB
200, 22%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.