Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
38ABE5
RGB
56, 171, 229
HSL
200, 77%, 56%
HSB
200, 76%, 90%
CMYK
76, 25, 0, 10
LAB
66, -18, -39
LCH
66, 43, 245
OKLCH
0.70, 0.13, 235
XYZ
30, 36, 79
LUV
66, -40, -59
HWB
200, 22%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.