Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
390D2E
RGB
57, 13, 46
HSL
315, 63%, 14%
HSB
315, 77%, 22%
CMYK
0, 77, 19, 78
LAB
12, 25, -11
LCH
12, 27, 337
OKLCH
0.25, 0.08, 339
XYZ
2, 1, 3
LUV
12, 16, -11
HWB
315, 5%, 78%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.