Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
392945
RGB
57, 41, 69
HSL
274, 25%, 22%
HSB
274, 41%, 27%
CMYK
17, 41, 0, 73
LAB
19, 12, -15
LCH
19, 19, 310
OKLCH
0.31, 0.05, 310
XYZ
4, 3, 6
LUV
19, 5, -17
HWB
274, 16%, 73%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.