Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39495F
RGB
57, 73, 95
HSL
215, 25%, 30%
HSB
215, 40%, 37%
CMYK
40, 23, 0, 63
LAB
30, -2, -15
LCH
30, 15, 263
OKLCH
0.40, 0.04, 256
XYZ
6, 6, 12
LUV
30, -8, -19
HWB
215, 22%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.