Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
395B60
RGB
57, 91, 96
HSL
188, 25%, 30%
HSB
188, 41%, 38%
CMYK
41, 5, 0, 62
LAB
36, -12, -7
LCH
36, 14, 211
OKLCH
0.45, 0.04, 208
XYZ
8, 9, 12
LUV
36, -15, -7
HWB
188, 22%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.