Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396193
RGB
57, 97, 147
HSL
213, 44%, 40%
HSB
213, 61%, 58%
CMYK
61, 34, 0, 42
LAB
40, -2, -32
LCH
40, 32, 266
OKLCH
0.49, 0.09, 255
XYZ
11, 12, 29
LUV
40, -17, -45
HWB
213, 22%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.