Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D97CC
RGB
109, 151, 204
HSL
213, 48%, 61%
HSB
213, 47%, 80%
CMYK
47, 26, 0, 20
LAB
61, -4, -32
LCH
61, 32, 263
OKLCH
0.67, 0.09, 255
XYZ
28, 30, 61
LUV
61, -21, -49
HWB
213, 43%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.