Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396486
RGB
57, 100, 134
HSL
206, 40%, 37%
HSB
206, 57%, 53%
CMYK
57, 25, 0, 47
LAB
40, -7, -24
LCH
40, 25, 253
OKLCH
0.49, 0.07, 244
XYZ
11, 12, 24
LUV
40, -18, -32
HWB
206, 22%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Denim
#1560BD
Cerulean
#007BA7
Sapphire
#0F52BA
Steel Blue
#4682B4
Cobalt
#0047AB
Royal Blue
#4169E1
Browse every named blue on shades of blue, or all families on colors.