Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396C8B
RGB
57, 108, 139
HSL
203, 42%, 38%
HSB
203, 59%, 55%
CMYK
59, 22, 0, 45
LAB
43, -10, -23
LCH
43, 25, 245
OKLCH
0.51, 0.07, 237
XYZ
12, 13, 26
LUV
43, -21, -31
HWB
203, 22%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.