Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396CAC
RGB
57, 108, 172
HSL
213, 50%, 45%
HSB
213, 67%, 67%
CMYK
67, 37, 0, 33
LAB
44, -1, -40
LCH
44, 40, 268
OKLCH
0.53, 0.12, 255
XYZ
14, 15, 41
LUV
44, -20, -58
HWB
213, 22%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.