Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
397079
RGB
57, 112, 121
HSL
188, 36%, 35%
HSB
188, 53%, 47%
CMYK
53, 7, 0, 53
LAB
44, -17, -11
LCH
44, 20, 213
OKLCH
0.51, 0.06, 209
XYZ
11, 14, 20
LUV
44, -23, -13
HWB
188, 22%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.