Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3970B7
RGB
57, 112, 183
HSL
214, 53%, 47%
HSB
214, 69%, 72%
CMYK
69, 39, 0, 28
LAB
46, 0, -44
LCH
46, 44, 270
OKLCH
0.54, 0.13, 256
XYZ
16, 16, 47
LUV
46, -21, -64
HWB
214, 22%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.