Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
397481
RGB
57, 116, 129
HSL
191, 39%, 36%
HSB
191, 56%, 51%
CMYK
56, 10, 0, 49
LAB
45, -17, -13
LCH
45, 22, 218
OKLCH
0.52, 0.06, 214
XYZ
12, 15, 23
LUV
45, -25, -16
HWB
191, 22%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.