Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3975C8
RGB
57, 117, 200
HSL
215, 57%, 50%
HSB
215, 72%, 78%
CMYK
72, 42, 0, 22
LAB
48, 2, -50
LCH
48, 50, 272
OKLCH
0.56, 0.14, 257
XYZ
18, 18, 57
LUV
48, -23, -74
HWB
215, 22%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.