Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3986B2
RGB
57, 134, 178
HSL
202, 51%, 46%
HSB
202, 68%, 70%
CMYK
68, 25, 0, 30
LAB
53, -14, -31
LCH
53, 34, 246
OKLCH
0.59, 0.10, 237
XYZ
18, 21, 45
LUV
53, -29, -44
HWB
202, 22%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.