Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
398AFA
RGB
57, 138, 250
HSL
215, 95%, 60%
HSB
215, 77%, 98%
CMYK
77, 45, 0, 2
LAB
57, 5, -64
LCH
57, 64, 275
OKLCH
0.64, 0.18, 257
XYZ
28, 26, 94
LUV
57, -28, -100
HWB
215, 22%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.