Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
398BB7
RGB
57, 139, 183
HSL
201, 53%, 47%
HSB
201, 69%, 72%
CMYK
69, 24, 0, 28
LAB
54, -15, -31
LCH
54, 34, 244
OKLCH
0.61, 0.10, 236
XYZ
19, 23, 48
LUV
54, -31, -45
HWB
201, 22%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.