Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
398FD3
RGB
57, 143, 211
HSL
206, 64%, 53%
HSB
206, 73%, 83%
CMYK
73, 32, 0, 17
LAB
57, -9, -43
LCH
57, 44, 258
OKLCH
0.63, 0.13, 246
XYZ
23, 25, 65
LUV
57, -31, -65
HWB
206, 22%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.