Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3996C8
RGB
57, 150, 200
HSL
201, 57%, 50%
HSB
201, 72%, 78%
CMYK
72, 25, 0, 22
LAB
58, -16, -34
LCH
58, 38, 245
OKLCH
0.64, 0.11, 236
XYZ
23, 27, 59
LUV
58, -34, -51
HWB
201, 22%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.