Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3998CA
RGB
57, 152, 202
HSL
201, 58%, 51%
HSB
201, 72%, 79%
CMYK
72, 25, 0, 21
LAB
59, -16, -34
LCH
59, 38, 245
OKLCH
0.65, 0.11, 236
XYZ
24, 28, 60
LUV
59, -35, -51
HWB
201, 22%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.