Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
399ACB
RGB
57, 154, 203
HSL
200, 58%, 51%
HSB
200, 72%, 80%
CMYK
72, 24, 0, 20
LAB
60, -17, -34
LCH
60, 38, 244
OKLCH
0.65, 0.11, 235
XYZ
24, 28, 61
LUV
60, -35, -50
HWB
200, 22%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.