Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
399FD2
RGB
57, 159, 210
HSL
200, 63%, 52%
HSB
200, 73%, 82%
CMYK
73, 24, 0, 18
LAB
61, -17, -35
LCH
61, 39, 244
OKLCH
0.67, 0.12, 235
XYZ
26, 30, 65
LUV
61, -37, -52
HWB
200, 22%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.