Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39AFDA
RGB
57, 175, 218
HSL
196, 69%, 54%
HSB
196, 74%, 85%
CMYK
74, 20, 0, 15
LAB
66, -23, -32
LCH
66, 39, 234
OKLCH
0.71, 0.12, 227
XYZ
30, 37, 72
LUV
66, -42, -46
HWB
196, 22%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.