Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39D2FE
RGB
57, 210, 254
HSL
193, 99%, 61%
HSB
193, 78%, 100%
CMYK
78, 17, 0, 0
LAB
78, -30, -34
LCH
78, 45, 229
OKLCH
0.80, 0.14, 222
XYZ
43, 54, 102
LUV
78, -52, -49
HWB
193, 22%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.