Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3A1706
RGB
58, 23, 6
HSL
20, 81%, 13%
HSB
20, 90%, 23%
CMYK
0, 60, 90, 77
LAB
13, 17, 17
LCH
13, 24, 46
OKLCH
0.25, 0.06, 45
XYZ
2, 2, 0
LUV
13, 21, 10
HWB
20, 2%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.